Website owners around the world spend a lot of time and effort trying to make Google happy. After all, there are over 3.5 billion Google searches carried out every day, so if you want your site to be seen, you need to follow Google’s guidelines for websites.
So, when Google announces its core updates, the online world hold’s its breath. When these updates roll out, you’ll want to know if they’re affecting your search engine rankings or traffic, and if they are affected, what you can do to improve them as quickly as possible.
Google has recently announced its latest core update (June 2021) which will closely be followed by another in July.
What does this mean for bloggers?
Some bloggers will already have noticed a difference in their traffic and rankings. They may have gone up or down. You work hard on your blog and want as many people to see it as possible. If you make an income from your blog, then any drop in traffic can have financial consequences for you too. If you’re using an SEO company for your site, they’ll already be assessing the impact on your site.
Diversify your traffic sources
The long term view for your blog should be to diversify your traffic so that you are not as dependent on Google. These channels can include:
- Search engine advertising
- Social media
- Backlinks from other sites
- Partnership programmes
Work out what Google wants
Initial anecdotal evidence suggests that Google is giving preference to blogs that are informative and to the point. No fluff, no filler.
You might wonder what the point of blogging is if you can’t get creative, and craft a story in your posts? There’s no need to stop doing that, but Google is looking for you to have some of the information it’s looking for in the opening paragraphs. No 500-word preambles before you get to the crux of your article.
Track your rankings and traffic
Use Google Analytics to track your traffic closely. If you notice that previously well-performing blog posts are starting to experience a sustained dip in traffic, try rewriting the introductory paragraphs to make them more useful for visitors. Try it with a few, then keep tracking. If they start to pick up, then continue to update the rest of your content.
Keep on prioritising quality
In the long run, writing well researched, optimised content for your readers and ensuring that you’re using an SEO plugin like YOAST is the best way to go about ensuring your site doesn’t take a hit with every Google update.
It’s always nerve-wracking when Google introduces big updates. If your site has been affected, try not to panic and create a plan to systematically work through the relevant issues on your site to bring them up to the standard that Google expects. Although it can be infuriating, Google generally puts the user experience first and is trying to make the internet an informative, easy to navigate place.