Your business might be small, but that doesn’t mean it has to stay small forever! If you want to grow your business, acquire more customers, and (this is the important one) make more money, you need to put time and effort into your marketing. It’s a no-brainer. After all, if people don’t know anything about your business, then you are hardly likely to achieve success with what you’re doing.
So, don’t rest on your laurels (or your hardys), by becoming complacent about this one important aspect of your business. Sit down and make a list of those marketing goals that will help you to take your business to the next level. To help you, we have created our own list below, so take inspiration from our suggestions.
#1: Find ways to increase your web traffic
When it comes to marketing your business, your website could be your greatest asset. This is the virtual face of your business, regardless of whether your business is entirely online or not. So, make sure people can find your website online. Using the principles attached to SEO, make those changes to your site to ensure you are easily searchable on Google. Use the following tips to improve your SEO rankings.
Another way to make sure people find your website is to tell them about it. It’s simple, really! So, include links to your site on your social media channels, and if you have business cards and other promotional bits of material, ensure your website address is printed clearly on them.
And finally, connect with other business owners. If you can work alongside them in any capacity, they might be happy to advertise your website for you, so talk to them and offer to return the favour.
#2: Find ways to connect with local people
You don’t have to be reliant on your local community if you’re running an online business, as you can target almost anybody if you can ship your products to them. However, it still makes sense to connect with the people in your locale, as not only will you be able to save on shipping costs if you do, but you might make a sizeable profit if the locals prefer to use a business that is closer to them. Of course, if you are reliant on your community, perhaps because you sell your product at the market or from a store, then you do need to connect with the locals more.
So, find ways to reach out to the people around you. You could attend local events and hand out your business cards to others. You could raise money for local causes, as this will endear the hearts of local people to you. You could sell your product at local fairs, even if you’re an online seller, because more people will then get to know about you’re selling. And you could find those online listing sites that the locals will be using to search for businesses such as your own.
#3: Find ways to impact new marketplaces
Regardless of how well you are doing selling to your current marketplace, there is always scope for reaching out to new markets to create greater brand awareness. So, consider what you might need to do to acquire new customers and increase your sales.
For starters, you should commit to market research. Using the ideas in the linked article, find out where your potential customers might be, and check out the competition in those areas. If there is a lot of competition, you might want to rethink your strategy, but if you find a previously untapped market, then you should focus some of your marketing efforts in those communities.
Secondly, look beyond the UK or whatever country you are based in, as you might find untapped markets abroad. Again, commit to market research, and if you discover places where there could be high demand for your product, consider what you might need to do to business with them. You might want to set up a Euro bank account, for example, as this will make transactions easier, and you should find out more about shipping laws and tax regulations too.
Of course, if you’re an online business, doing business outside of your community might be something you are already used to. But even if you run a bricks and mortar business, you should consider expanding your product reach through online sales, as you will increase your profit margins this way.
#4: Find new ways to market your business
Sure, you could stick with tried and tested methods, especially if those methods are working. But there is no harm launching a few new initiatives, as you might be surprised at the results of your efforts. So, what could you do?
Well, there is much you can do, and chances are, you will be able to come up with a few new ideas yourself. But if you’re stuck, there are loads of marketing ideas online, so you won’t be short of inspiration. Have a look online, and then consider our examples below.
As one example, you might want to consider creating a mobile app for your business. After all, many people today are glued to their phones 24/7, so if you could promote your business using app technology, then you are going to reach a lot of people. We discussed the benefits of a mobile app here, so have a read and then look online for those clever people who will be able to help you create something amazing.
Another innovative way to market your business is to go viral. If you could find a way to do something that will create a buzz in the local or online community, word about your business would quickly get around. Check out these viral marketing strategies for some inspiration.
There is a lot to add to your marketing plan, we know, but the benefits are more than worth the hard work you will have to put in. Of course, you don’t have to do everything in one go, so prioritise from our suggestions, and set in motion a plan of action to help you achieve your goals.