The Lifesaving Hairdryer



Do you own the hairdryer?

I don’t mean do you own A hairdryer, I mean THE hairdryer. Don’t know what I’m talking about? Read on…

Pre-kids and during Elfie’s first couple of years I was a bit of a Brazilian Blowdry fanatic. Pricey, yes (I paid up to £200 a pop), but when I worked out how much time I spent blow-drying my hair and what I could have been doing with that time it was well worth it. Think 1 – 1.5 hours, three times a week. That’s anything up to 4.5 hours a week on my hair. One whole working day per fortnight. Two working days each month. It’s a LONG TIME, basically.

But then I got pregnant again and was wary of the chemicals used during the process in relation to an unborn Hux so took some time away from my beloved blow drys. For one reason or another (erm, probably the fact the treatment takes 4 hours and I have two kids to look after now) I haven’t been back since he was born.

Enter the GHD Air: GHD’s hair dryer.


I’ve long been a GHD fan and have gone through two pairs of their straighteners in the last 12 years. My previous hairdryer of choice was a Philips/Tresemme one with added ions or something or other, I dunno, I think it was on sale at Boots, and it had always served me well. But on receiving the GHD Air I realised that GHD vs Philips was a little bit like Apple vs PC… I didn’t know what I was missing until I finally bit the bullet and bought a MacBook. Everything about the GHD dryer felt quality in the way everything you buy from Apple feels quality, from the packaging used to the matte black appearance of the dryer. It has none of the plasticy feel of my old dryer (or old laptop!) and is a pleasure to hold and use.

So the price is a little eye watering – around £99. But GHD products are built to last and if my experiences with the Customer Service tell you anything it’ll be that you don’t need to worry about them breaking.


And the hairdryers performance? AMAZING. In the old days I’d blast my hair for hours on a high heat, but this styler gets it dryer quickly on a lower heat: it takes but a mere 15 minutes now. I’m not finding i have the need to reach for my straighteners so much and my hair style is lasting longer. I’m a definite GHD Air convert.

For comparison and laughs here’s a photo of me rocking my au natural fickle hair state (not-curly-yet-not-wavy, urgh) VERY pregnant with Elfie, that’s how often I allow myself to be photographed with it , and me rocking lovely GHD-assisted sleek hair with my mum and friend Kaisa.



The GHD Air was sent to me to review but I literally gave away my old hairdryer after its first use. I love it.

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  1. katie wrote:

    I think I might need this – my dryer is alright but due an upgrade, and my GHDs are still serving me well after ~8 years so they obviously make stuff well. It’s only 70 quid on Amazon!

    Posted 2.11.13 Reply
    • alice wrote:


      I was actually a bit amazed when I looked back and realised over the last 15 years I’ve had 2 sets of GHD straighteners. It’s pretty good they last so long! Definitely built well.

      Posted 2.16.13 Reply
  2. Emma wrote:

    I love this post! I’d been considering the ghd dryer but at that price needed to be sure by magazine reviews. But now I’ve read a genuinely honest review, I’ll be buying! Thanks Alice xx

    Posted 2.11.13 Reply
    • alice wrote:

      Thanks Emma! I love love love it xx

      Posted 2.16.13 Reply
  3. MrsB wrote:

    15 minutes?!? THAT is the reason I don’t blowdry my hair – I usually run off to the tube with wet hair and it’s dry by the time I get to work :D (nice? – no, it ends up in a ponytail most of the time… but I don’t know how I’d squeeze 15 minutes out of my mornings… besides – don’t your arms start to ache if you do it for that long?? :)

    Posted 2.11.13 Reply
    • alice wrote:

      I never need to work out my arms as I’m blowdrying my hair so much!! I am a frizzball if I don’t dry it :(

      Posted 2.16.13 Reply
  4. Suzanne wrote:

    Ooh and now you’re tempting me! Just as soon as my hair dryer blows up, I’m in for one these for sure! That’s the review of all reviews, how did you land that one?!

    Posted 2.11.13 Reply
    • alice wrote:

      As soon as the email about this dropped into my inbox I was CHUFFED! Definitely the review of all reviews :D

      Posted 2.16.13 Reply
  5. Honestmum wrote:

    Fab review. Looks awesome. Is there a diffuser attachment or solely for straight hair?

    Posted 2.11.13 Reply
    • alice wrote:

      I think I’m definitely going to invest in a diffuser and try this dryer with my natural curls x

      Posted 2.16.13 Reply
  6. Lauranne wrote:

    Looks good, what a shame I have just had my birthday!

    Posted 2.11.13 Reply
  7. Lulu wrote:

    Ohhh talk about timing! I’ve just bought a hairdryer (yes, I too succumbed to a sale at Boots!) so can’t justify one of these for a while. However I did buy me an awesome blow-dry brush jobby which is amazing…..ohhh I feel a blog post coming on!

    Lovely locks Mrs!

    Posted 2.11.13 Reply
  8. Monique wrote:

    thank you for the tips, looks pretty good. I love the karmin g3 hair dryer, it’s great too and keeps my hair soft and smooth. :D

    Posted 2.12.13 Reply
  9. vivien wrote:

    I just upgraded to a Karmin G3 salon hair dryer, but this looks awesome too, thanks for sharing!

    Posted 2.12.13 Reply
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    Posted 5.9.13 Reply
  11. Zachery Mccrate wrote:

    Aside from the conventional blow dryer found in most department stores, beauty supply stores have started to carry state-of-the art blow dryers and thermal styling tools that utilize ceramic and negative ionic energy to style hair and keep it healthy. A blow dryer that uses this type of energy dries your hair in half the time using less heat. The construction of the ionic blow dryer also utilizes ceramic heating elements instead of traditional metal ones to infuse moisture and health deep into the hair strand while at the same time drying it. **

    Over and out

    Posted 5.13.13 Reply
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