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How To Run A Charity Event Like A Boss

As the kids get older and time becomes more available to me (having brought up a 7 and 8-year-old this is heaven!), I start wondering what I should be doing with these spans of minutes that stretch out in front of me on a semi-regular basis.

When work is all done there are only so many times I can go to the gym in a week – so many times I want to go to the gym in a week – so I need other activities to occupy my hours.

Obviously, the best thing to do in this situation is to dedicate my time to worthy causes and occasions, charities and organizations that will benefit from my skills and experiences. When I started looking I was almost surprised at the number of places that needed help: there are loads of places out there that are just crying out for support and volunteers.

The default skill I’d like to use when it comes to charity and volunteer work is Events Management. Back in the day when I was young and cool I was an instrumental part of my company’s (a magazine) Events Management team, and I was interested to research to see how this role might differ when working with non-profit companies.

Starting small with the children’s school, and looking at their summer fayre as a first event, the advice was surprisingly similar to that I was given in my old job almost ten (!!!) years ago.

If you’re thinking about organizing a charity or not-for-profit event, here’s what you need to be thinking about:

Sell Secondary Products
Make your cash from as many facets as possible! It’s a wise idea to sell products that are ‘evergreen’ and secondary to the main offering, such as tshirts or other customisable goods. Countryside Art sell a range of printed bags alongside other merchandise, and their prices and turnaround are really good.

Rope In As Much Help As Possible
Many hands make light work, as the saying goes, and it’s a good idea to involve as many happy helpers as possible.

But not just for the on-the-day organization or the lead-up: take advantage of your volunteers’ social media audiences and ask as many people to spread the word of your event on Facebook, Twitter and Instagram.

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Run The Event Like A Business
Margins will be tight when running a charity event, so make sure you trim your budget where you can. Many suppliers will be open to giving discounts if you’re running a non-profit event, so do check before placing your orders.

Set a Fundraising Goal
How much money do you want to raise? Consider all the different ways you can bring in cash and set your sights high!!

Establish a Theme For Your Event
All events are better with a theme, and people love having fun with them. What would your target audience find entertaining that would be on point with your cause?

Go All-Out With Marketing
Social Media is a great place to start when it comes to Marketing a charity event, but it’s important to spread the word as far and wide as possible. Consider email marketing, content marketing, advertising and more.

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