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As a quick disclaimer: my dad doesn’t usually read my blog but if you can see this Papa, please look away now. I don’t want you ruining the surprise from London Sock Co.
When the aforementioned sock aficionados, the people behind London’s leading sock company, approached me to see if I’d want to take a look at their new Video Gift Box they’d released for Christmas I was like yeah, go on then. My dad is a sock man – I get them for him every year during the festive season, and have shopped at London Sock Co before – but really how lovely could a gift box of hosiery really be? How much could one enjoy a box of socks? How good could such a pedestrian gift actually be?
It turns out: REALLY BLOODY GOOD. Like, reaaaaallly good. So good I have a newfound appreciation for socks.
In short, the London Sock Co‘s new Video Gift Box is genius in its simplicity. You record a video message (in landscape – iPhone quality is fine) and send it over to them (I uploaded mine on Dropbox). Your message is then uploaded to a mini TV screen which is popped in a box with 15 pairs of fine socks, and plays when the box is opened.
My box of socks (I’m trademarking this phrase ;) arrived with me last week, and this is the first time that anything to do with feet has made me weep with joy. We’d recorded a short video to say a big Happy Christmas to my dad as we’re not going to be with him on the 25th this year, and it’s such a lovely thought that he’ll get to open this and see our faces on the big day.
You can have a preview of our video here:
The box has pause and fast forward features – the video after our greeting is a lovely couple of minutes of Brand Ambassador David Gandy talking about the London Sock Co (it’s almost worth buying the box just for this!) – and can be re-charged via a USB port on the side. I’m thrilled and think it really is such a lovely personal way to celebrate the sock lover in your life.
We chose the ‘Designer’ set which comes in at £200, and the ‘Sartorial’ is £180. You can find out more on the London Sock Co’s website.
Huge thanks to the London Sock Company for sending us this amazing gift for my dad – he will so love it (and something tells me we’ll all be watching this video for years to come!).