Bed Sheets By Bluebellgray

April 1, 2016

When I’m shopping for anything – clothes, furniture, accessories, beauty – I love a great home-grown story. Grass-roots products that have humble beginnings and grand ideas really get me going, not only because I think it’s important to support small businesses but I find it so inspirational when small business owners create a beautiful product from absolutely nothing, following their dreams in the process.

My friend Lucy who runs Rock and Raw jewellery is one such home-grown story, and you can really see her vision and love go into each and every piece she creates.


Glasgow-based Bluebellgray is another beautiful grassroots brand, led by textile designer Fi Douglas.

I first spotted their signature watercolour flower wares on my colourful friend Lucy’s Instagram feed, and immediately fell in love. I was blown away: Bluebellgray’s gorgeous bed sheets were like nothing I’d ever seen before. Colourful yet luxurious, fresh and modern.

Now, I’m usually a strict white bedsheet-only person, loving the clean lines and minimal appearance of crisp white cotton or linen. But not anymore! I’m proud to say that Bluebellgray have changed me, and my bedroom, to appreciate how beautiful colour can be.

All Bluebellgray fabrics begin in the creative mind of Fi, who paints the designs by hand. These are then brought to life, printed on the most glorious fabrics (cotton sateen in the case of my new favourite bed sheets), cut and sewn into their own mini pieces of interior art.

I can definitely vouch for the comfort of these – in the hours my children let me fall asleep I’ve been very happy cocooned in Bluebellgray.


I have the beautiful Wisteria sheets (from £65) on my bed but I also love the slightly more feminine double-sided Devon. I also adore how understated the Rain-Chartreuse sheets are, and the Portree Coolin tassle cushion (a collection created for House Beautiful) is next on my list.

Head over to Fi’s Instagram for gorgeous colour inspiration: her designs are so coveted that she’s now stocked in Macy’s and Bloomingdales in the US, or slightly closer to home you can find her in John Lewis where there’s currently 20% off her gorgeous crockery. Pretty good for a business that began at a kitchen table!

Bluebellgray sent me these sheets but didn’t ask me to write about them – I love them too much not to share :) 

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  • Reply Eleanor (TheBristolParent) April 2, 2016 at 7:43 am

    Those are really pretty. I am a bit of a bed sheet hoarder, and with a colourblind husband, have more latitude than most for flair like this! Lovely!

  • Reply Alison April 4, 2016 at 3:53 pm

    Oooh LOVE the look of these. I’m in need of a bedroom makeover so will check them out when choosing bed linen!

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