Remember The Motherhood? A funny video released by Fiat, it went a wee bit viral (a word that to me always sounds like it’s describing some sort of nasty disease)… I’ve shown it to so many mum friends who all nodded along in recognition of every single aspect of it. Still think the mum in the video looked a bit too good, though. Where were her eyebags and vomit covered hair?
I guess the boys felt left out because Fiat are back with The Fatherhood, this time telling Dad’s side of the story. Its based on a nationwide survey which revealed that new parents drive on average 1,300 miles a year trying to get their kids to sleep. And I know in our house it’s Will who does the night time sleep driving (I’m in the bath every evening, innit?!).
Set in the dead of night, The Fatherhood follows a weary dad-of-two trying to get his screaming babies to sleep by driving them around the neighbourhood. As he drives, he starts to sing with brutal honesty and humorous irony about his long-lost youth and he questions how he’s gone from Jack the Lad to Jack the Dad.
Now each time Will goes off in the car to get the kids to sleep and returns with a mullet and a unicorn I will know what’s going on…
The Fatherhood features the new Fiat 500L, Fiat’s latest addition to the Fiat 500 family. The new Fiat 500L is aimed at style-conscious young families who are looking for a car that not only meets their practical needs but also reflects their personality. Significantly larger than the iconic Fiat 500, the Fiat 500L is plenty big enough for a family of five.
This post was kindly sponsored by Fiat. I still think it’s funny though.